2008 Advertising Rates    Black & White 1x  2x 3x 4x 5x 6x 12x* Full page 2485 2444 2398 2327 2257 2187 2187 2/3 page 2135 2094 2053 1994 1936 1877 1877 1/2 page 1965 1924 1888 1836 1836 1743 1743 1/2 page island, (v) 2029 1988 1941 1895 1895 1789 1789 1/3 page 1403 1368 1345 1316 1316 1252 1252 1/4 page 1140 1112 1082 1053 1053 982 982    Four Color 1x 2x 3x 4x 5x 6x 12x* Full page 4386 4339 4293 4222 4152 4082 4082 2/3 page 4035 3988 3947 3888 3895 3772 3772 1/2 page 3860 3860 3783 3737 3691 3684 3684 1/2 page island, (v) 3924 3883 3836 3789 3737 3684 3684 1/3 page 3298 3275 3240 3204 3181 3135 3135 Spread 8585 8375 8164 8105 8053 8000 8000 Cover 2 ** n/a n/a n/a n/a n/a 4801 4801 Cover 3 ** n/a n/a n/a n/a n/a 4801 4801 Cover 4 ** n/a n/a n/a n/a n/a 5831 5831 *12x contracts: Lock in the current rate for two years and protect against rate increases. ** Cover and preferred positions are non-cancelable one-year contracts. Agency Commission 15% to bona fide advertising agencies. | Return to top |       Additional Fees Color Black + one color (Cyan, Magenta, or Yellow) — Add $462 Black + two colors (Cyan, Magenta, or Yellow) — Add $870 PMS color match — Add $577 Other requests — Call for information Bleed Rates Per page — Add $133 Gutter Bleed — No charge 2-page Spread Bleed — Add $212 Covers and Preferred Positions* Full-page, four-color only. Non-cancelable. First Right — Page Add 10% Opposite Table of Contents — Add 10% Opposite Editorial Page — Add 10% Opposite First Reading Page — Add 10% Center Spread — Add 10% *Incumbents in cover or preferred positions must submit contract for renewal of positions by October 1 each year to retain position. | Return to top |

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