Online
Advertising Policy
All
advertisements are subject to IAEI’s approval. IAEI online
advertising does not guarantee or endorse product, service or
company claims made in the advertisements.
•
Advertising is separate from editorial content. Placement of
digital advertising or hyperlink adjacent to editorial content
on the same topic is prohibited.
•
Advertisers and sponsors have no control over editorial
decisions or advertising policy.
•
Advertisements may link off-site to a commercial Web site.
IAEI does not assume any responsibility for any material
contained on the Web site to which it links.
•
IAEI reserves the right to decline or cancel any submitted
advertisement or discontinue posting of any advertisement
previously accepted if technical, fraudulent or
misrepresentative situations develop. We reserve the right to
decline any link to or from the IAEI Web site that is
unacceptable.
•
Before an ad can be posted, IAEI must have a signed
advertising Internet Insertion Order, including billing
address and telephone number.
•
You can change your ad three times per contract (for example,
you can have a different ad per month). The first ad may be
posted at the beginning of a month; alternate ads must be
submitted at least thirty days in advance.
•
Advertisers who purchase ad impressions from IAEI must have
either the company’s registered URL or name in one of the
frames of the ad. Under no circumstances do we accept
advertising without identifying the company. The advertiser
agrees that it is responsible to third parties for the content
of advertisements placed. In the event that IAEI becomes
liable to any third party as a result of an advertisement, the
advertiser agrees to indemnify any or all of them for damages
owed to the third party and for the fees and costs associated
with the controversy.
All
advertising contracts are net and are billed monthly unless
otherwise noted.
Online
Ad Specifications
Gif
Banners: File size may not exceed 15 K. Animated sequences
cannot loop more than 3 times. Note: Java Applets, CGI
Scripts: We can serve ads that use CGI scripts and Java but we
cannot host them, the ad must be hosted on a 3rd party server.
Shockwave Flash: Third
party must host banner and supply us with the coding that will
direct us to the .swf file on their server. Viewers will need
a sound card and/or a flash enabled browser to view these ads.
Additional
Specifications:
-
Ad
must fill the entire allotted space (ex. 176 W x 200 H).
-
Audio
must be user-initiated and never automatic
-
Audio insertion into
flash file may begin no earlier than the second
frame.
-
If audio is used,
creative must include an On/Off switch for users.
-
No pop-up ads are
permitted.
-
Animation is limited to
first 15 seconds; no continuous looping animation
-
Creative must feature a
1 pixel border (gray [#666666] or black recommended,
though any color that clearly distinguishes the ad from
the content may be used)
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